Tshiab Trends nyob rau hauv cov khoom luam yeeb: Philip Morris Ventures rau Nicotine Gum Manufacturing

Raws li tsab ntawv ceeb toom los ntawm Nyiaj Txiag Post, cov peev txheej tau tshaj tawm tias Fertin Pharma, lub chaw tsim khoom ntawm cov pos hniav nicotine, tau txais kev txaus siab los ntawm ntau lub tuam txhab, suav nrog cov luam yeeb loj Philip Morris International.

Raws li kev txhawj xeeb txog kev noj qab haus huv thoob ntiaj teb loj hlob, Philip Morris tau siv zog los nthuav nws cov ntaub ntawv tshaj li cov khoom lag luam luam yeeb. Nws lub npe nrov tshaj plaws ntawm kev haus luam yeeb, ZYN, tau lees paub thoob ntiaj teb.

 

Raws li kev lag luam tiam sis thiab tus cwj pwm ntawm cov neeg siv khoom, cov pos hniav nicotine suav hais tias yooj yim dua thiab muaj kev nyab xeeb dua piv rau kev haus luam yeeb hauv qhov ncauj. Raws li PR Newswire tsab ntawv ceeb toom, kev lag luam thoob ntiaj teb nicotine cov pos hniav yuav tsum loj hlob los ntawm $ 1.34 nphom ntawm 2024 thiab 2028, nrog rau kev loj hlob txhua xyoo (CAGR) ntawm 5.71% thaum lub sijhawm kwv yees. Raws li ntau tus neeg sim txiav luam yeeb thiab raws li e-luam yeeb se nce nyob rau hauv ntau lub teb chaws, ntau tus neeg muaj feem yuav xaiv rau lwm txoj kev xa khoom nicotine, ua rau kev loj hlob ntawm kev lag luam thiab qhia txog kev nce ntxiv.

Qhov kev thov rau lwm txoj hauv kev thiab kev pab cuam haus luam yeeb kuj nce ntxiv. Tsis tas li ntawd, cov phiaj xwm kev noj qab haus huv rau pej xeem thiab cov cai tswj kev txo qis kev haus luam yeeb ntxiv ua rau muaj kev lag luam nthuav dav ntxiv. Cov xwm txheej no ua rau muaj kev loj hlob ntawm kev lag luam, qhia txog kev siv zog txuas ntxiv los daws cov teeb meem kev noj qab haus huv txog kev haus luam yeeb thiab tsom mus rau kev haus luam yeeb thiab kev quav tshuaj nicotine.

Kev ua lag luam North American tab tom muaj kev loj hlob tseem ceeb raws li ntau hauv cheeb tsam sim txiav luam yeeb. Tebchaws Asmeskas, Mexico, thiab Canada yog lub tebchaws tseem ceeb uas muaj peev xwm loj hauv North American nicotine cov pos hniav ua lag luam.

 

Los ntawm Distribution Channel

Kev loj hlob nyiam rau ntu offline yuav ua rau kev lag luam loj hlob. Hauv cov ntsiab lus ntawm kev txo qis kev haus luam yeeb, kev ua lag luam rau nicotine replacement therapy (NRT) cov khoom, tshwj xeeb tshaj yog cov pos hniav, yog cov kws muag tshuaj thiab cov khw muag khoom loj / cov khw muag khoom loj, muab ntau yam khoom siv NRT, nrog rau cov hom xws li Nicorette.

 

Los ntawm Khoom Segment

Cov pos hniav 2mg nicotine yuav tsum pom kev loj hlob tseem ceeb thaum lub sijhawm kwv yees. Xyoo 2022, kev ua lag luam tau ntsib kev loj hlob tseem ceeb, nrog cov neeg haus luam yeeb thiab cov neeg siv kev noj qab haus huv yog thawj tus neeg yuav khoom. Cov khw muag khoom hauv online tau dhau los ua lub platform nrov rau kev yuav cov pos hniav nicotine, tshwj xeeb tshaj yog rau cov kev pab cuam tom qab haus luam yeeb.

 

Cov ncauj lus kom ntxaws Segment Summary

Kev tswj hwm kev ua raws cai thiab kev hloov pauv cov neeg siv khoom nyiam tau coj mus rau kev qhia txog cov khoom tshiab, xws li cov pos hniav tsw, lozenges, cov yeeb yaj kiab uas tsis muaj kuab lom, cov hnab me me nicotine, thiab cov khoom siv ntawm cov pos hniav. Kev paub txog kev haus luam yeeb thiab kev tsom mus rau kev noj qab haus huv thiab kev noj qab haus huv tseem ua rau muaj kev lag luam nthuav dav hauv lub sijhawm kwv yees. Yog li ntawd, cov xwm txheej no yog tsav kev loj hlob ntawm ntu no, uas ua rau muaj kev loj hlob ntawm kev lag luam thaum lub sijhawm kwv yees.

Nrog cov neeg tshiab nkag mus rau hauv kev ua lag luam thiab kev nthuav dav ntawm cov khoom muag, kev ua lag luam kuj tau pom kev loj hlob ntxiv. Kev ua lag luam xav tias yuav loj hlob nyob rau xyoo tom ntej, nrog rau kev tsom mus rau kev tsim cov khoom qab zib tshiab, txhim kho cov khoom siv tau zoo, thiab tshawb nrhiav cov kev faib tawm tshiab.

 

Cov ntsiab lus

Cov khoom lag luam nicotine tshiab no sawv cev rau thaj chaw tseem ceeb hauv kev lag luam luam yeeb, muaj cov khoom lag luam uas xa cov nicotine los ntawm cov pos hniav. Cov pos hniav no tau pom tias yog lwm txoj hauv kev rau kev haus luam yeeb, ua rau lawv muaj kev xaiv nrov rau cov neeg siv khoom xav txiav luam yeeb lossis txo lawv cov kev haus luam yeeb. Zuag qhia tag nrho, kev ua lag luam yog dynamic thiab loj hlob, tau tsav los ntawm cov neeg siv khoom xav tau lwm txoj kev xa khoom nicotine.